2026 Honda® FourTrax Foreman Rubicon 4x4 Automatic DCT EPS TrueTimber® Atera Camo

About Southern Honda Powersports
Southern Honda Powersports is located in Chattanooga, Tennessee and has sold over 85,000 street bikes, dirt bikes, and ATVs, and Side by Sides since 2004. That makes us the largest Honda powersports dealer in the nation, ten years and counting. We have become a destination for riders from Georgia, Alabama, Kentucky, North Carolina, South Carolina, Ohio, and Florida. Whether you're a Gold Wing rider from New York or a CBR enthusiast from Atlanta, we have you covered. No doubt that Chattanooga is a motorcycle town so we fit right in to the landscape.

No matter where you are in the country, if you see someone riding a Honda, there's a fair chance it came from Southern Honda Powersports.

With our 100,000-square-foot Chattanooga headquarters, you're never more than an easy interstate drive or convenient flight away from our massive inventory, awesome prices, and unbeatable customer service.

Our parts department spans over 15,000 square feet and is packed full of gear from Shoei, Fox Racing, Icon, HJC and more. Here you can try it before you buy. We offer a huge selection of offroad wheels and tires from ITP and STI, so if you are looking to hook up that Honda ATV, this is the place to do it.